I follow Adria Richards' excellent blog about women and technology. She recently wrote about Klout scores and the way the company has changed in a way that helped me to understand the issues surrounding it better. Read her post here. I took stock of my Klout opinion and decided to follow-up with a few of my own thoughts about it.
When Klout first started, I was hesitant. I'm still hesitant about joining more social networks because I can barely keep up with the ones I have. I saw lots of people handing out K's and nothing about it really struck me as valuable for the time/effort put into it. In fact, I laughed about this meme when it came out because I thought it hit the nail on the sarcastic head:
Then, over a Hanukkah dinner at a Jewish Soul Food Pop-up restaurant, I met a guy who worked for Klout. I asked him some tough questions and came out of the conversation wondering if I had made my judgment too quickly. So I went home and signed up.
In the first 30 seconds of being signed up, I was sorely disappointed. A measly score of 32! I consider myself fairly active in the social media world compared to most people and I was barely showing up on the radar. Then I found out that I was above average, most people are in the 20s. On a scale of 0-100, that wasn't so intuitive and was even distressing at first.
The second alarm or red flag I saw were my influential topics. Mine were Nordstroms, Sarah Palin and my company. Interestingly enough, I don't remember ever mentioning these things in my social network. I write about cats once or twice a week. I write about San Francisco, moving, and adjusting to small spaces. What algorithm didn't pick up on these things? Especially cats! If I've turned into a crazy cat lady, I at least want credit for it.
The last little bit of hope for making me a Klout convert were the perks. I qualified for only one perk, $25 for ScoreBig.com. I've never heard of the company, couldn't figure out at first what they sell, once I figured it out there was nothing I wanted, not to mention the $25 didn't even cover one ticket. Boo on them and boo on Klout for calling it a perk. For me, it was just a waste of 15 minutes I could have spent looking at cute cat videos on Youtube.
The bottom line for me is that I still don't "get Klout." I love the statisistics side, but I think I can get those stats other ways. The way it's run now is more of a connection between marketers and bloggers - and I've tried several versions of that to no avail.
Am I off base? Are you happy with Klout or avoiding it?
1 day ago