Scanned from WSJThe ad depicts do gooder Bono just touching down in the bush to help Africa while toting his Louis Vitton luggage. My first reaction was that it was absolutely comical. I guess he's down with dragging thousands of dollars worth of luggage through dung then flaunt it in front of those in dire need.
Then I thought, well the people in dire need probably don't know what LV is anyways. Then I thought, I don't know if that's true, and even if it is, does that make it ok? So before I judged Bono like I judged TOMS, I decided to do some more research.
I came across this article on Daily Mail about why ONE, Bono's campaign, has only given 1.2% of the raised money away. The purported reason of the money going to raise awareness rang hollow with me. What does "Raising Awareness" do? What measure of success has "Raising Awareness" done? And honestly, who wasn't already aware of the dire situation besides people who aren't in the financial position to give or people who don't care to know about the world around them anyways?
Why can't they advocate AND do good for people on the ground? And just where pray tell is the rest of the money going?
I continued to research and discovered that ONE attempted to start manufacturing jobs on the ground. I started to come around and thought this was actually a good idea because it provided jobs and raised awareness, until I found articles describing how ONE's clothing line manufacturing jobs were moved to China (see one of the articles here).
After my research, I came to the conclusion that leading an awareness campaign with "Louis Vitton under your underarm" is a crock and if I want to donate to a cause that is actually helping Africans that my money is better donated elsewhere.
What do you think of ONE and Bono's efforts?